Behind the Curtain, Marketing

Website Streamlined for New 2020 Goals

WebsiteIf you’ve been to my website lately, you’ve noticed a few changes. They are simple, but hopefully, the general impression is a clean, streamlined look.

I removed the generic header of the teal wood to be replaced with images that more reflect my brand. Showing my computer, along with the new social media calendar I’m working on for 2020 is more along with my story. (For more details, see December 5 post). Continue reading “Website Streamlined for New 2020 Goals”

Marketing

Social Media Batching & Hashtags

Social MediaPart III of Social Media Management

A social media presence is important for any author, but especially a self-published one.

I try to post several times a week on social media sites including Facebook, Instagram, and Twitter. I’ve mentioned before writing is not my full-time job, so staying organized with my social media posts is important to this part-time author.

I have broken down my Social Media Spreadsheet in a previous post Planning and Organizing: Part I. I decided what subject I’m posting about and how it ties into my writing/author/brand. In the second post Photoshop TIps for Images: Part III of Social Media Management, I went into detail about how I create the images for my novels. I shared some Photoshop tricks as well as where I get my stock photos.

When I was researching automatic posting sites, I looked into multiple options, read several other bloggers’ reviews about different options. I needed a site that would let me set up large batches of posts.

Continue reading “Social Media Batching & Hashtags”

Marketing

Planning & Organizing: Part I

Social Media for Authors

My Step by Step process for Planning & Organizing
Three of the Major Social Media accounts

planning
Sitting at Starbucks early on Saturday morning planning June’s social media posts!

When I decided to become a self-published author, I read a lot about what to do and not do. Most everyone recommended having a website AND a strong social media presence.

This was difficult because up until this time I just had a Facebook page (which I only got to keep up with church group events during college) and I had no desire for anything else. I like my life being private.

But I kept finding posts and books in my research which said this was a MUST DO action to be a self-published author to get my name and novels out in the world.

So, I set up business accounts for 3 major social media sites:

Facebook Business Page www.facebook.com/acboulier 
Instagram www.instagram.com/acboulier_author
Twitter twitter.com/acboulier

Great, I have accounts, but what do I put on them? I’m not a document every moment of my life kind of girl and I can only take so many pictures of my laptop and a cup of coffee.

Continue reading “Planning & Organizing: Part I”