It’s important to be consistent in your brand, in your promises, and the way you promote. I created a media kit for my first novel using photoshop and decided to keep the same format for the second and third novels. Promoting three novels means a lot of behind the scenes work and learning ways to save time, especially since I work another non-writing full-time job.
Consistent Example: Cover Pages
The images and color schemes change slightly to match the book cover image. The consistency is in the layout and size.
Let me walk you through my media kit process for all three novels.